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How To make Hershey's Red Velvet Cocoa Cake

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1/2 cup shortening
1 1/2 cups sugar
2 eggs
1 teaspoon vanilla
3 tablespoons Hershey's=AE cocoa
2 ounces red food coloring
2 1/2 cups sifted cake flour
1 cup buttermilk
1 teaspoon salt
1 teaspoon baking soda
1 tablespoon vinegar
Cream shortening and sugar. Add eggs and vanilla. Beat well. In a separate dish, blend cocoa and food coloring; add to sugar mixture. Add flour, buttermilk, and salt alternately. Mix soda and vinegar in cup and add. Bake in two 9-in cake pans, greased and floured, at 350 for 30 to 35 minutes. If desired, divide batter between three 9-in pans. Let cool before frosting.

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